What is SEO?
Simple Case Study 1: Local Business
CG Cleaning launched their website August 2010. They came to JDC Communications for help, June 2011 having worked with a self proclaimed SEO guru, (his words not ours) and were consistently spending £250 a month. Sales were falling, not growing. I guess talk is cheap and having invested in excess of £2,000 – they needed an injection of reality.
We started by looking at the website strucuture to allow Google to rank the important pages and forget the non important pages such as Privacy and Terms and Conditions. This technqiue alows Google PageRank (google juice) to reach every key are of your website.
At the same time we began loading seo rich content to the website via how-to articles, company specific articles and customer help guides. Next were blogs, loaded with top tips and interesting alerts and notifications all syndicated with the popular social networks and social tools. Google loves juicey keyword loaded content delivered on a timely frequency using a specific keyword density.
Using a synergistic approach we started building high quality incoming links (commonly known as backlinks) generating not only qualified targeted traffic but also building link popularity, link reputation and PageRank, all key ingredients for Google’s ranking alogrithums.
This is just the begining and already traffic is up by 23%, conversions (contact to agreement) are up 37% and the extra revenue has basically added £20K to their bottomline. Not bad for a 3 months minimal SEO investment.
Simple Case Study 2: National & Global Business
Aprilia Genuine Parts launched their website in late 2007, they wanted results from day one, not only in the UK but around the globe. As a side note – If you can generate traffic internationally, getting traffic nationally is a sneeze! They go hand-in-hand. I’ll show you how we did this in rapid time.
The AGP team hit the ground running and invested in Search Engine Optimization from the very start. Its a good strategy and a recommended strategy because being passive when you launch your website can lead to all kinds of problems – including bankruptcy. You must compete with your competitors, don’t sit and wait for Google to rank your site organically over the next 12-18 months. If you do this there is a good chance you will run out of money before your rankings happen. With over 80% of small businesses folding within the first 5 years you can see most businesses make the wrong choice.
We started off by targeting the top 20% best selling products, if you do this it often accounts for 80% of your business. Using keyword rich content for products descriptions, articles and blogs using local, national and international phrases such as “aprilia bike parts UK” or “aprilia parts RST” we were able to quicly dominate the rankings for a plethroa of terms, across the globe including locally.
Then came site strucutre and internal linking. This means how the site pages all connect via links using SEO friendly terms (anchor text). This enabled the Google spiders to crawl the website and locate every possible important page consequently ranking them high above their competitors.
To this day Aprilia Genuine Parts crushes the competition on a global scale. not bad for a small monthly investment.
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